Author:
CD Mohatta

Your fourth step is to assemble the portfolio. A nice, classic-looking portfolio implies you take great care in your art and work professionally, but also remember, it is better to have any portfolio and improve its contents and appearance when you can, than to have none at all.

On the cover page, include your name, address, and contact information. It is a nice touch to include a small professional photograph of yourself. You may also wish to include a short bio of yourself and/or an artist’s statement on that or another page. Your bio could be as simple as, “Jane Doe is an artist living in San Francisco with her family. She has been painting furniture for eight years and was encouraged to start her own business painting furniture in 2007.” Your bio could also include any awards, large commissions, art or craft shows you have completed, quotations of people who have admired your work, or anything else of interest. An artist’s statement should come from you. Don’t force one if you do not have thoughts about what you are trying to do with your art.

Center photos and art as if the background paper is a frame. You can choose any color for the background, but black, white, and cream are the most classic and least distracting. Short descriptions, typed or hand written on either the background paper or typed onto a small card and included in the sleeve, can help the viewer name and understand what they are seeing. An example might be, “Mt. Fuji, ceramic pot, raku, 2007.” The first, “Mt. Fuji,” is the name of the piece, followed by what it is or the medium, the method, and the year. Do not include prices on the pages that show your work. If desired, you can include a price list at the end of your portfolio.

You now have a working portfolio. Don’t hesitate to ask people if they would like to see it. Even if you are asking people who may not buy your work, you never know when down the road someone might mention to them they are looking for an artist, and they will think of you. Keep business cards with your portfolio to give people your contact information.

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Steps for Making a Binder Portfolio – Part 3 of 3