Author:
Sen Ze

Artists who work with oil paints, watercolors and canvases may seem rather old-fashioned with the increasing advancements of computer software designed specifically to draw and paint digitally.

Although there can be no replacement for the skill, purity and simplicity displayed in an oil-on-canvas painting, as compared to a digitally rendered one, the commercial value of artists has certainly declined with much of today’s art work being created by their digital counterparts.

So how can ‘old-school’ artists start generating enough income to maintain their profession, without giving in to the pressure of turning to graphic software? It may seem somewhat ironical, but the Internet (in all its technological glory) could in fact prove a viable way for artists to boost their fortunes.

Artists who set up their own domains (using their own names, of course) and blogs will find that they have not only uncovered a great method of sharing their art with the world, but have opened themselves up to a myriad of wonderful opportunities. If you are an artist, here are 4 great reasons why you should immediately be investing in your own domain.

1. A World Wide Audience

Because artwork on canvas is significantly more difficult to pass around (as opposed to the ease of a JPEG file!), the people who get to view an artists work are often restricted to those who have visited the artists workshop or has had the artist send some copies of his work over.

With a website or a blog, however, an artist can easily take digital pictures of his work and put them on his blog, even commenting on the inspiration behind the painting and the techniques used. This would be akin to you – the artists – showing someone around a gallery your work!

But of course, the advantage of showing them around on a blog is that your viewers and fans of your work can access your website from all over the world, at any time, from any place with an Internet connection, leaving you to do what you do best – art.

2. Meet Other Artists And Build A Useful Network

It’s always useful for artists to know other artists, as it invariably means that you create more opportunities for yourself and your career. For example, an artist you likes your art and has been invited to show his or her work in an exhibition may help to get your work displayed as well.

By having a presence on the Internet, you will meet a large number of other budding artists like yourself from all over the world, which may prove to be invaluable contacts in the future. You will also allow yourself to be found online by art gallery owners and managers, art collectors and other art aficionados, any of whom may play a role in advancing your career.

3. Sell Art Online

Of course, the most obvious commercial aspect of any website for an artist would be the selling of his or her artwork. Once you have set up your domain and blog, you can also arrange for an online merchant account, which will enable you to sell your art online to customers who will pay using their credit cards.

As an artist, this may not the most ideal way to sell your art work, but it can be an effective way for you to make money selling smaller art pieces, which you can then send to your customers anywhere in the world using a decent courier service. Just selling one piece of work a month can more than cover the cost of running and maintaining a blog!

4. Open To Commercial Opportunities

Aside from selling your work, a website or blog opens the artist up to other opportunities from which money can be made. For example, a frequent visitor to your website who enjoys your art may commission you to create an artwork for a decent fee. Or you may be invited to sell your art at an auction after an organizer of the event came across your website.

The opportunities are endless and mind-boggling, and with an open mind, any artist can take advantage of the vast untapped expanse of the Internet to give their career and finances a serious boost!

About the Author:

Sen Ze and his 1-of-a-kind sites at
http://www.SenZe.com
(where else?) and
http://www.SOLOBIS.com
help you
make money online
in ways you’ve never known. Discover how to
sell your services
within days, starting with a dotcom version of your name!

Article Source:
ArticlesBase.com
–
4 Reasons For Artists To Take Their Masterpieces To The Internet

Author:
Greg Gillespie

Before I tell you a story about how just one piece of artwork created over 15 years ago continually and regularly brings me $3,000 every year I would like to ask you a question.

Have you ever wondered how you could be capitalizing on your art talents in way that could generate some extra income for you and your family?

I certainly have as a veteran artist of some 25 years, creating and selling art across the globe, have at times wondered if there were any ways to actually sell my art that would keep on bringing me income long after I have finished my artwork.

The times when my income has dropped for whatever reason, recessions, global financial crisis or just general market dips, have been testing times and have forced me to “think outside the square”. After careful research along with some trial and error, I have come up with 3 sure fire ways to make money from your art, that are bound to help you if you put them into practise.

3 Smart Ways To Make Money From Your Art

1. Sell your art online and have royalties come in for years to come

2. Sell your art tution to students willing to learn “how to…”

3. Other people sell your art & art tution

So how is it done?

1 Sell your art online – collect royalties for years.

This is my preferred Smart Way No1 as it has a payoff that just keeps coming, for me personally 4 times a year I receive a royalty check for work done over 10 years ago. This is a very smart way to make lots of money from your artwork, but you have to know what you are doing before you can guarantee success with this method.

Who Will Pay For My Artwork? What are the Markets? First and foremost you need to work out which markets are going to be interested in your artwork. Do you like to paint landscapes? Or animals? Or cartoon characters? Or Cars & Bikes? Or Nudes? Or abstract? Or caricatures?

Each of these have different markets that can be exploited for royalties for years to come. Some of the distributors of such art are: jigsaw puzzle companies, computer and cell phone wallpaper companies and homewares companies, are 3 goldmine areas to explore. Each of these different markets rely on fresh and inventive artists like yourself to come up with more “PRODUCTS” for them. That is right, you are the product creator, they are the marketers. That is how it works.

Let me give you an example:

Several years ago I was approached by a jigsaw company in Australia “Blue Opal Jigsaws” and asked if a piece of artwork I had already made for a former client who allowed me to retain copyright of the original and profited from, could be reused for a new jigsaw they had planned.

After careful negotiations I was offered $1,500 for some slight modifications to the artwork and a 7% royalty, payable quaterly for the life of the product.

I currently recieve approximately $3,000 annually from this one puzzle that keeps on selling over and over. I will give you a hint – it is in the souvenir/tourist category (this market never gets tired of buying your product, because they are a new breed every year, as most people take that big overseas holiday perhaps just once in their lifetime and so they want something classic to remember their trip by) which is the perfect market for a repeat sale of your product. You don’t want to choose something that is contemporary if it is longevity is your aim, as it will eventually lose steam and fade out of existence.

Here’s an another example:

Visit all the pop culture websites and make a list of the coolest people (celebrities of course!) and create cool caricatures of them(just Google celebrity and follow the leads). They need only be head and shoulders, (face really – you will see why in a minute). Each different subculture idolizes a different mob of heros, so get your mind into their space, in fact MySpace is a great place to start. Learn your market, think like your market and create what you would want if you were them instead of you. It takes a little time but well worth it when you read this next sentence.

Each year the mobile phone ringtone industry sells $7,000,000,000 dollars worth of ringtones to young people around the world. This market has tons of disposable income (mummy and daddy are paying for the house, food, transport and general upkeep) so they love to spend their time (also tons to spare) with friends online and on their cell phones. Guess what they love to spend their spare cash on – “Wallpapers”. For those of you youthfully challenged readers are probably wondering what’s a Wallpaper and why would they buy it?

A wallpaper for a cell phone or mobile phone is the display image on the full color screen on the phone itself. The picture is small so a celebrity head that fills the screen is going sell better than a whole body, so less work to do (this is easy if you know the secrets to a quick and cool caricature).

Wallpaper sales are the next most popular download (read purchase$) next to cell phone ringtones, so you can see it is a huge market. Yes I hear you say but how do you sell to this young lot, isn’t the market saturated with products like this? Well yes there is competition like any field but you only need a small piece of a very big pie to feed the family as they say.

You could setup your own website, (more info on doing this correctly below) and draw in traffic by giving away 5 free wallpapers to members who register for your weekly newsletter (the one you send with your latest “pay for” caricatures, that is the who is hot and in the news this week, follow scandal websites for tons of ideas here!!!) and watch the income increase as your newsletter subscriptions increase. If only 4% of subscribers bought your latest celebrity caricature of the week for .99c and you had a subscriber list of 50,000 you would be $1,000 a week better off.

Work once and get paid many, many times now that is smart.

2 Sell Your Art Tution Onine – Everyone Wants To Learn How To.

Now the obvious suggestion here is to launch a website and setup a shopping cart and off you go to success, but if it were that easy then everyone would be doing it right? Exactly, so that is NOT what you are goint to do. You are going to set yourself apart from the herd and have people lining up for your tution and keep on paying you forever, or as long as your art teaching is popular.

So how is this going to be done?

Everybody loves to watch don’t they? Yes, they love to watch others and see if they can pick up some tips on how they are doing their magic, whether it is oil painting a landscape in “plein air”, sketching caricatures at a theme park, or creating fantasy art with 3D computer programes. Whatever your leaning towards, if you have mastered your craft then you can get people interested in learning your methods by this very simple technique, that doesn’t cost you a cent.

A) Set up a Youtube account

B) Record yourself creating your art

C) Publish to Youtube some introductory video lessons

Once you have published your artwork on Youtube and all the other major video sharing sites, watch the traffic of visitors come in to your website to learn more. That is how it works for me, as some of my videos have had 50,000 viewings in less than a year. That is a lot of targeted traffic for your site and the “Full length videos on DVD delivered to your door – for $39.95” or the “ebook instant download version for $29.95”. I personally have “How To…Products” that have been selling on an almost daily basis for months now and the best thing is the market is steady despite the economy being anything but.

3 Get Other People To Sell Your Art & Art Tution!

This one is also a favorite smart way to make money by selling your art online. Creating art as in example 1 and then selling the tution in 2, sets you up perfectly for doing this – getting AFFILIATES to sell your artwork for you.

You see there are whole armies of folks selling things online to their audiences who login on regularly to the websites that they control. Most of their time is spent on creating content for blogs, answering forum posts and keeping the site up to date, so they have precious little time to do what you and I do – make art!

So those with the website visitors, (some popular sites have hundreds of thousands of unqiue visitors everyday) are in the perfect position to sell your wares, your artwork by commission, your art ‘how to…’ products. I personally have a long list of affiliates who are out there promoting my ebooks who only get paid IF they make a sale. Now that is my kind of workforce, no base salary, no holiday or sick leave to account for, only commisson on sale. It doesn’t get any better than that.

Using the contemporary example above for cell phone wallpapers, you can approach hundreds of website owners with your – “this weeks best sellers celebrity caricature wallpaper” and have them sell for you on a royalty basis as well.

The limits to these lucrative areas are boundless and with your crazy artistic imagination you are going to do well to follow these 3 smart ways to profit from your art online.

About the Author:

Click here to see some celebrity caricature examples you could be doing:

www.learn-to-draw.org/caricature-celebrities/

and scroll down and go to page 3, 4, etc for some very cool looking celebrity caricatures.

For more information on how to draw caricatures and make money with your own website set up to sell, please visit Greg Gillespie’s webiste,

http://www.learn-to-draw.org

Article Source:
ArticlesBase.com
–
3 Smart Ways To Make Money With Your Art

By
Isabelle Garbani

Designing a good website seems to require an endless checklist of chores: organize and select the materials, photograph the artwork, write a bio, an artist statement and an updated resume. You need to decide how to display the materials, what color scheme will look best with your art, what fonts will compliment your work… and more!

Don’t give up! I have compiled 20 important points that Artists should keep in mind when designing their website. Keep these guidelines as checkpoints during your site creation, or to check and improve an existing site.

1.
Keep it simple
. Don’t try and put every piece of information about your career or display every single piece of artwork you ever created. Choose relevant information that will keep the site simple and elegant. Try and include materials that reinforce your site’s purpose (is it to sell work? Attract new collectors? Or present a portfolio to galleries?).

2.
Keep your file size low
. People viewing your site don’t necessarily have a high speed connection to the internet, so be aware that too many images or too many large files can slow a site down significantly. Remember that a lot of people will not wait for a site to download! Keep your jpgs at 72 dpi, and try not to have images over 540 pixels in any direction. You can also try and minimize the number of large files (music and video are typically very large) in any one page.

3.
Keep your navigation simple
. Do not try and have too many categories or too many layers in your navigation system. Keep the placement of the navigation buttons consistent: if you choose to have your links on the left side, keep them there throughout the site and don’t scramble the order of your buttons from page to page!

4.
Have your own domain name
. If your aim is to impress galleries and collectors, make sure they know you take your art seriously: your own domain name looks more professional, can be easier to remember, and can be more search-engine friendly! Registering a domain has become quite affordable: typically between $10 and $15 a year with hosting costs between $5 and $15 a month.

5.
No under construction page
. If you are not done building a page, don’t link it to your site. People’s time is precious: don’t waste it by announcing a category… then have that category be blank!

6.
Prominent contact info
. Your site is a marketing tool: you can get potential collectors and galleries to discover your work. Make sure they know how to reach you when they fall in love with your art!

7.
Label all artwork
. Images on the internet give no sense of scale or medium; it is therefore extremely important to label each piece of artwork with dimensions and materials used to make the work. Labeling your pieces with their price can be valuable if your aim is to sell online.

8.
Include a brief Art statement and resume
. Keep in mind that text is difficult to read on the screen. As an artist, you must include an art statement and resume (people want to know about you), but keep both brief. A few paragraphs for an art statement, and 1 to 2 typed pages for a resume. If you must have a complete resume, give the viewer the option to print the document as a pdf.

9.
Keep your text simple
. Sans serif fonts such as Arial are easier to read on the screen. Don’t overuse bold and italics which make text harder to read and can get confusing.

10.
Avoid underlined text
. Underlined text is usually reserved to indicate a link: avoid using underlined text that is not a link to prevent confusion and frustration.

11.
Keep your color scheme subdued
. Don’t blind your viewers! Avoid a bright yellow background with red text!!! Bright colors can be difficult to look at on a screen, especially for text. Keep your color scheme with low saturation colors

12.
Avoid background image
. Background images can slow the site down, and unless properly done, will tile and look unprofessional. Background images also tend to make text harder to read.

13.
Avoid background music
. Although it can be tempting to have music on a site, I have to recommend against it for several reasons: your viewers might not share your taste in music, music files are large and therefore slow to download, and finally, even if your viewers like your music, it may get annoying to hear the same song every visit.

14.
No cutesy mouse animation
. This one is fairly obvious: it will annoy a large majority of internet users. Your goal is to make people like your site: don’t alienate them with annoying gimmicks!

15.
Don’t disable back button
. Some sites try and keep their audience captive by disabling the back button. It’s obnoxious! Don’t do it!

16.
Refrain from using frames and flash
. Both of these methods of coding tend to be unfriendly to search-engines, so use them sparingly and embed them with good old fashioned html.

17.
Make sure your site is compatible in all browsers
. There are no enforceable rules for website coding, only general accepted guidelines, so browsers tend to display the same code in slightly different ways. Therefore it’s important to try and look at your site on several different browsers and screens to ensure that your site looks good for most users.

18.
Check that all your links work
. It’s not only annoying to the user, but you may also run the risk of losing your site’s ranking with search engines, or worse, not being indexed at all!

19.
Open all external links in new window
. It’s nice to give extra information to your viewers by providing useful links, but make sure your own site stays on their screen by opening all external links in a new browser window.

20.
Keep an honest relation with your gallery
. Galleries cannot prevent you from selling work on the internet. However, you need to keep a good working relationship with your gallery. Make sure you both understand who gets or doesn’t get a commission through internet sales. For example, if your gallery sells work on their site, or you sell work on your site that’s currently in their space, they should get the commission.

http://www.websiteforartists.com

http://www.garbanisculpture.com

Article Source:
http://EzineArticles.com/?expert=Isabelle_Garbani

http://EzineArticles.com/?20-Tips-for-Artists-for-a-Good-Website&id=652182

Author:
Beautiful Artist Websites

Summary

Here’s the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

1.You need an artists website

Any artist who can classify themselves as either “emerging” or “mid-career” will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.

2.Know who you are trying to impress

Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards.



3.Make your website fit with your overall art marketing strategy

A website is most effective when it is part of a larger overall marketing strategy for your art. This includes mailings, lots of in-person gallery visits and presentations, regular (physical) showings of your work, and developing relationships with the art world. An effectively planned website can greatly compliment and simplify your other marketing efforts.

4.There is a real market for art on the internet

The internet is quickly becoming an accepted place to showcase your art to collectors and arts professionals. They might still want to see your work in person before they buy, but the fact remains: they saw it first on your website! Having an online art presence is very important at this time.

5.Have your own website and a website portfolio service

A website portfolio service (e.g.
www.absolutearts.com
or
www.art-exchange.com
is like an online slide registry. For a fee you can upload images of your work together with a bio, artist statement, and resume. They have many visitors and are a convenient way to make your work accessible to potential clients. The down side is that they don’t display your work well, and there is little flexibility in how the art is showcased.

Your own website, on the other hand will require more work to promote, but you’ll be able to present the work in the most beautiful way. Remember the times you’ve been taken into the dimmer room in a commercial gallery? How that art which looked fairly good on the main gallery wall suddenly became something you had to take home? That’s how a good artist’s website should showcase your work.

We recommend both options – they are a perfect compliment.

6. Have a website that collectors and art professionals will enjoy

Here are some common elements which most dealers and galleries would agree on for your website design:

– Keep the site simple and elegant with the focus on the art itself and don’t overpower the art with a site that looks too busy

– Avoid advertising such as banner adds or sidebar adds. If you must have them, put them in a separate “resource” section

– Avoid complex effects like flash movies. In the time it takes to play your exotic entry page, your visitor may have moved on. Include your bio, artist statement, resume, contact information, gallery(s) of your work, contact information, and a pricelist.

Showcase your work beautifully

You need to have visual design skills to create a beautiful artist website. Here are some points to get you started:

–
Most Important:
Use high-quality, professionally-photographed images. Excellence in, excellence out!

#NAME?

– Create multiple galleries to compliment the work – just as a good physical gallery would do.

– Choose colors that compliment (not overpower) the work. Think of the colors you would use in a physical gallery to showcase your work – neutral colors like crème, white, gray, and good safe choices.

– Think “minimalist” not “busy” for the layout.

– Keep your copy (text) brief. Let the art speak for itself!

7.Bring collectors and galleries to your website

Its no use having that stunning website sitting in hyperspace. Make it work for you! Here are the ways to bring quality visitors:

Search Engines:
If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results.

Letters of Introduction:
A letter of introduction sent to a gallery or dealer is a very effective way to bring a qualified visitor to your website. Better still is to include a brochure or postcard of your work with the letter.

Advertising online or in magazines:
For example, if your art is minimalist and modern in style, a banner add on an interior design website focused on the same minimalist ethic could draw a lot of traffic to your site.

You need to be able to sell your work on the internet.

But there are many ways to do it. More important than anything is that you have clear and up-to-date contact information on your website. If a buyer likes your work enough to bring out their checkbook, they will normally be happy to call you to close the sale.

It’s also handy to be able to sell directly from your website, especially if you sell lower-cost reproductions. There are simple and cost-effective ways to do this.

8. Think again before designing your own website.

– Have you really added up the total cost? Here are some questions to consider before you start designing:

#NAME?

#NAME?

#NAME?

#NAME?

– Are you fully trained in your design software?

Can you answer “Yes” to all of the above? If so, you might think about doing it yourself. Otherwise, hire a designer!

9. Choose your website-designer thoughtfully

The most important thing here is to remember what you are trying to create – a beautiful online gallery space to elegantly show your beautiful work – this is very different from building a high-volume website selling printer ink cartridges and paper rolls!

Look for the ability to design a space to present your work. One way to do this is to find artist websites that you like and then contact the artist to get the name of their designer.

10. Know what you should pay

Artist’s website development prices range from a few hundred to tens of thousands of dollars. Typically, bigger design firms have larger overheads and will be significantly more expensive. On the other hand, Joe down the street can probably build you a website for $200 – but you probably don’t want that website!

At Beautiful Artist Websites we have packages ranging from $700 to $2000 for simple elegant artists websites with different levels of functionality. We can also develop fully customized sites to your specifications with prices based on requirements.

About the Author:

Beautiful Artist Websites is a design studio based in Santa Monica, California and Minneapolis, Minnesota. We specialize in the development of beautifully designed
artist websites
that showcase artists’ work to arts professionals and collectors. Our mission is to help you
sell your art
. That’s it. There are thousands of good designers to choose from – but only a few understand the special needs of showcasing art. We do.We love art. And we are passionate about
design.
; We aim for premium quality clean and elegant solutions for all your design needs. Whether it’s a website, an artist brochure or artist DVD we can create an integrated look and feel that will capture the essence of your vision as an artist.

Article Source:
ArticlesBase.com
–
12 Tips for Designing an Artist Website That Showcases Your Art

Author:
Cathy Robertson

As an Artist you know there is no greater thrill than seeing your artwork on someone’s wall; knowing that they love it, that you have brought joy into their world. Whether you’re a part time hobby artist, a full time professional or somewhere in between there is always opportunity to sell your work. You may find that one or more methods work well for you. Pursue them. Hone your skills. Reap the rewards! Remember the old adage, “Nothing ventured, nothing gained …”

Your Local Art Community

If you haven’t already done so, check out your local ‘art scene’. Many communities have organizations designed for the budding Artist. They offer classes, exhibits, information on local events (booth opportunities) and general art related resources. You may also fine resources through the Chamber of Commerce and your local Colleges and Universities. It’s a great place to start.

Word of Mouth

Everyone loves to sell by word of mouth. It’s free and you know people are talking good things about your art. Great word of mouth is every seller’s dream.

Advantage: Someone else is marketing for you simply by giving their recommendation to a friend.

Disadvantage: In order for “word of mouth” to be affective, people have to know about it first!

Conclusion: It takes time to develop ‘word of mouth’ selling. Produce good work, conduct yourself with integrity and a great reputation will follow! It is worth its weight in gold.

Commissioned Work

With commissioned work, you sell it before you create it.

Advantage: You can pretty well expect to get paid for the job, assuming you deliver as promised.

Disadvantage: You have to market yourself to get the job. And you are obligated to paint within someone else’s parameters rather than yours completely.

Conclusion: Working within boundaries forces you to solve the problems it presents. It forces creative solutions. Many of us do our best work when presented with unique challenges!

Event Booths

Event booths can be a fun way to sell your artwork and participate in the community.

Advantage: Booth rentals can be relatively inexpensive. You get to talk with people and promote your work. You get instant feedback. You know immediately how people feel about your artwork; everything from style, content, size and price. You get a ‘feel’ for the market. You have the opportunity to get the word out about you and your art; give out business cards or email contact.

Disadvantage: You have to deal with how you will accept payment (credit card, cash, check).You don’t want someone to walk off with one of your paintings and find out their check was bad. You need to sell enough to cover your expenses. Event opportunities may not come around often enough to suit your taste or you may not have enough pieces to warrant having a booth.

Conclusion: Consider these – renting a booth with other Artists if you don’t have enough work to fill the space; excepting credit cards or cash only; selling low price point prints or cards of your artwork to passers by (for spontaneous sales). Market yourself to the hilt. Tout your web site.

Your Own Web Site

Nowadays everyone seems to have their own web site. If you have anything to sell, people expect you to have one.

Advantage: It’s fast, convenient and you’re not confined to any one location. Your artwork is available for people around the world to see 24/7. Getting online can be done on the cheap. If you’re willing to do the research, the world is literally at your fingertips to learn the In’s and out’s of being online.

Disadvantage: Getting on the web is one thing. Getting found by people searching for your product is quite another. Getting listed on page 158 on a Google search doesn’t add up to sales. Unless your prepared to take on the full time job (and expense) of marketing your site, you will most likely only be found by people to whom you have personally given your web address. You will also need to have a payment and delivery method. And work out things like who pays shipping.

Conclusion: If at all possible, at least get a web page. Give people a convenient way to see your work and contact you by email. It’s expected.

A Hosted Website

Showing your artwork on a hosted web site is a fairly fast and easy process.

Advantage: When you show your work on someone else’s web site, you don’t have to market your art or your website. It is relatively inexpensive. There are online companies that will ‘host’ your artwork and often for free or a small annual fee. Buyers are then directed to you; where you handle the sale and shipping, etcetera… Some of them even take care of accepting payment, shipping and returns if you sell prints of your art that they produce (for a fee of course). Luckily many are able to print on demand, so you don’t have to ‘buy’ the print until someone places an order for it.

Disadvantage: The hosting site makes the bulk of their money by selling their services to you (hosting and producing prints), not by selling your original pieces of art. In other words, they do not target sales to a specific market of art buyers; but rather you, the Artist. You may have to provide your own digital capture. If you want to offer larger prints you will need to use high end capture methods (professional camera or scanner). The hosting company may also take a % of the sale for themselves.

Conclusion: It’s a fantastic way to get your art ‘on the web’ without a lot of time or expense involved.

Art Shows & Galleries

Art shows are often hosted by galleries and organizations that can attract lots of interested buyers.

Advantage: The event is advertised by the host, so you don’t have to. Art shows can be a great way to introduce yourself and your art to the local market (and possibly larger, if a licensing agent sees your work). You have the opportunity to sell your work or walk away with an award. Everybody loves an ‘award winning’ artist! Many Artists get their start via shows and galleries.

Disadvantage: You may not be accepted into the Show or you may have to pay to enter. Galleries are very particular about the work they carry. Once you are accepted, if you are accepted, you can expect the Gallery to take 40-60% commission right off the top. You must do your homework and deal with reputable galleries only.

Conclusion: The Internet is great, but it’s impossible to beat the ‘real thing’ when it comes to viewing art. Viewing the original up close and personal is the true art experience. The high end sales are still made in the galleries. Go for it.

Sell Prints

Selling prints of your original art is easier today than ever before.

Advantage: You can sell prints of a popular piece at an affordable price. You can sell the original as well or choose to keep it in your own private collection. Fine art printing companies are widely available on the Internet and elsewhere. Many of them do digital capture as well as the printing itself. Depending on your budget, and quality of digital capture, you have control over the type and quality of the Giclee Prints created. You also have choice of selling limited or open edition prints.

Disadvantage: You have to invest in the digital capture and printing services and hope that you can re-coup those expenses through the various methods of selling your art.

Conclusion: Whether to sell prints or strictly one of a kind, originals is a personal decision. The advantages are obvious, yet for some, it goes against the grain. Follow your heart.

License Your Art with a Company

Your “license” is your permission for someone else to market and sell images of your work. How the image is used is agreed upon in the contract.

Advantage: Your art continues to work for you long after you have created it, generating a passive income.

Disadvantage: These companies usually license art only for their own use. Meaning the art is used strictly for that company’s product.

Conclusion: Once you have a contract it is a no hassle way to sell your art. Be sure to sell your license, not your copyright!

License Your Art with a Commercial Licensing Agency

With this type of licensing your image is contracted out to manufacturing companies through the Agency. How the image is used is agreed upon in the contract. It could be used on anything from mugs, dishware, cloth, napkins, art prints, T-shirts stationary and any number of things in the manufacturing industry. Licensing art with an agency is the professionals’ game.

Advantage: Once you create the original artwork and sign a licensing agreement, you can return to the art of creating great Fine Art, all the while earning passive income.

Disadvantage: The licensing market is highly competitive. Agents will only license what they believe they can sell because it literally costs them thousands of dollars to land good contracts with manufactures, publishers and various agencies. They need art they ‘know’ they can sell. Some licensing agents will ask you to put up a significant sum of ‘good faith’ money to help off set their expenses. Then you both cross your fingers that it sells. If the agent doesn’t get paid, you don’t get paid. You get 30-50% of the contract price the agent makes with the purchasing company; about 4-10% of the wholesale price of the product (not retail sale price).

Conclusion: Even at a fraction of the wholesale price, the profits can be huge. If you are talented enough to play that game, my hat goes off to you. Well done!

I am sure you have noticed these selling channels are interrelated. Many Artists will participate in event booths; selling prints, handing out business cards with their web address, drumming up commissioned work and developing a good ‘word of mouth’ reputation all at the same time! And why not? The more you put your work ‘out there’ the more chances you have to sell it. Whether you just dabble in art or make it your bread and butter, there are selling opportunities for you. Some obviously require more time and effort than others. The great part is, between the Internet and local organizations you can get as little or as deeply involved as you want. Keep it fun and enjoy yourself!

About the Author:

Cathy Robertson is an Artist and writer for Fine Art Castle. Have fun, informative decorating & design articles delivered to you! Sign up for our monthly Newsletter today at
http://www.fineartcastle.com/decoratingtipsanddesign.aspx
. Or stop by and take a peek at our Fine Art Prints for your Canvas Art decorating needs at
http://www.fineartcastle.com

Article Source:
ArticlesBase.com
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10 Ways to Sell Your Art, an Overview of Selling Options

By
Reinaldo Arvelo

Artist Statements, Artist Biography Tips, And Resumes –
Nuts and Bolts

By
Barbara
Bowen

 "If you aim for a market you’ll miss the mark." Whoever said that, I’m a
believer. It’s no good looking over the shoulder at what strangers prefer
before creating. True inspiration is the optimal motivator. Quality issues
from there, and its purity taps the nerves of audience attraction. That
said, there are far too many masterpieces tucked on shelves behind the light
of day. Strong promotional tools may be secondary to our motivation, but
they’re essential. Like the apex of an iceberg, they show first. They
introduce our work, foster credibility, and mirror how far we’ve traveled
along the arc of our goals. Those we know may direct us to new connections.
But even then, we must support those connections with an effective
"portrait" of who we are. Selling is a part of every career. Never
underestimate the power of presentation. Why not enter the new season
prepared with an updated, incisive, authentic, and powerful one? What do you
need? A dynamic artist statement, artist biography and artist resume is the
beginning. Effective artist portfolios and proposals are also important.
Start now and stay ahead of the pack. So, what are the important elements of
these essential artist presentation tools?

Artist Statement:
Shaping your essential bond with viewers and sales An artist statement
communicates what motivates you as an artist. It’s the most personal part of
your presentation; an opportunity to bring your viewers and potential buyers
closer. It offers a glimpse of the person behind the work. While keeping it
informative, let your personality show. Share your ideas and concerns, and
how they are revealed in your work. Explain to viewers what your work means
to you, not what it’s supposed to mean to them. They will arrive at their
own conclusions. It’s okay to mention influences, but mostly keep prominent
names associated with your career for your resume, where they will serve as
testimonial and avoid the appearance of boasting. Give some details about
your techniques and how they help you achieve your vision. Then, you might
add a segment about how your approach is unique. Most general artist
statements are around one page or less. Brevity sustains attention, so I
lean toward three or four concise paragraphs. In some situations, a
statement about a particular artwork may be requested. A statement can act
as a marketing piece in certain commercial situations, which may be
appropriate. So be sure to tailor your artist statement to its purpose.

Artist Biography:
Creating a memorable snapshot of your career
life An artist bio contains similar information to the artist resume but is
presented in paragraph form, is less formal, and is most often written in
the third person. It serves to highlight the information presented on your
resume. It’s a great way to convey a "snapshot" of your career experience.

Artist Resume:
Detailing your career with clarity and
professionalism Artist resumes detail the accomplishments, endeavors, and
knowledge. They offer a full picture of your career, and the categories
featured on the resume will depend upon your artistic discipline. It’s
important to update your resume on a regular basis, adding and deleting the
listed activities, as appropriate. An artist resume can be one to four pages
in length. Most artists have two versions prepared: a longer and shorter
version. It’s often best to use a professional paper stock, in white or
ivory. The style of type varies, and can add to the resume’s
professionalism.

Artist Proposal:
Standing out from the crowd with dynamic
writing/shaping/editing Artists also use their portfolio to apply for
specific projects, funding programs, residencies, or other competitive
opportunities. These applications may ask you to submit a project
description, details on your approach to the project, and a cover letter.
These written materials should be tightly edited and tailored to the
particular opportunity. Be passionate and sincere in the presentation of
your work, and always conclude with thanking the panel, juror, and/or
organization for their time and consideration. Typical questions for you to
answer will be: Why are you an ideal applicant? How will you benefit the
program or project? What technical qualifications, abilities, or personal
assets can you contribute? How will you benefit from the opportunity? How
would the project advance your career as an artist? How would you use the
money awarded?

Visual Artist Portfolio:
Keeping the heart and soul of your work
evolving Your portfolio is the most valuable tool in your overall
presentation. Your visuals are worth a thousand words, and an arresting
portfolio can help close the gap, should your written materials be less
developed, as in young artist on the career path. There are many approaches
to a portfolio, depending upon the discipline. One universal ingredient to a
successful portfolio is a sense of continuity. The transitions between and
within subject matter must cohere. Color, tone, shape, scale, all must be
considered when choosing what images to include and how to position them.
This process involves subjectivity as well as objectivity. Most artists
benefit greatly from feedback from a trained eye, and reactions from
untrained eyes can also be helpful. A portfolio is most successful when
modified and tailored, with acumen, for its particular audience. Many
artists now supplement their physical portfolio with a digital version
either on the Web or presented on CD-ROM or DVD. Stay current on new formats
and choose the method(s) that feature your work most powerfully and support
your marketing goals.